http://www.joegrahamhomes.com

Joe Graham's Marketing Plan

It is my objective to have as many qualified buyers as possible exposed to your property in order to SELL the home as quickly as possible for the highest possible price.

• Presentation and negotiation of any real estate contracts
• Develop customized marketing plan for your property
• Adherence to the marketing plan
• Provide appropriate signage
• Agreement to pay co-brokers or buyer agents
• Agreement to pay for marketing, advertising and promotional materials to include expenses on the marketing of your property

• Remax.com
• MLSNI.com
• Realtor.com
• YahooRealEstate.com
• MSN.com
• AOL.com
• Ebay.com
• Wall Street Journal Online
• ChicagoTribune.com
• CraigsList.com
• Postlets.com
• Featured Home Yahoo Real Estate
• Homesdatabase.com
• Realestate.com
• Homes.com
• Realtor.com
• JoeGraham.net
• JoeGrahamHomes.com
• Realestate.com
• Uniquehomes.com
• Luxuryhomes.com
• Google.com
• Bobvila.com
• Oodle Chicago
• Backpage.com
• Google Base
• YourWiseMove.com
• Hotpads.com
• Kijiji.com
• Lycos.com
• Trulia.com
• Vast.com
• Zillow.com
• Homescape.com
• Frontdoor.com
• Homegain.com
• Livedeal.com
• Houselocator.com

III. Target Market Your Home: We will develop a target marketing campaign using direct mail and email to expose your home to the greatest number of qualified, potential buyers. These target markets may include, but are not limited to, buyers from our own database who are specifically categorized using our ?have/want? facility; sellers who currently have their home listed and could qualify as potential ?move-up? buyers; or other homeowners in your neighborhood who may have interested friends or relatives.

IV. Offer Potential Buyers Our Guaranteed Sale Program:

Our guaranteed sales program offers potential buyers the opportunity to purchase one of my listings and we will guarantee the sale of their home. By eliminating a potential purchaser?s anxiety over the sale of their home, we have removed one of the road blocks that impedes many buyers from making a home choice and moving forward with the purchase of a new home.

V. Marketing and Feedback from Agents:

A.    Submit your property to the Multiple Listing Service currently servering more than 75,000 agents.

B.    Make contact with all salespeople who have seen the property, requesting feedback and suggestions of any changes that should be made to better market the property to potential buyers. This feedback will be immediately conveyed to you through our online feedback system.

C.    Submit copies of your listing to all Chicago Area Agents for their waiting buyers.

VI. Activate our referral network.  A large percentage of home buyers make initial contact with a real estate agent as the result of a referral.  As another way to provide better service to the sellers we represent, we stay in constant contact with our referral network including 115,000 Re/Max agents in more than 65 countries worldwide. As one of the top agents with Re/Max and in the Naperville/Aurora area and as a lifelong area resident, I enjoy a large personal referral network both internationally within Re/Max and locally.

VII. Contact Management of Buyers

A.    Handle all inquiries and call backs on all leads and take the necessary actions to secure their business when they are ready to purchase.

B.    Follow-up and communicate with buyers who have told us what they will be buying in the future through customer relationship marketing.

C.    Track all generated buyer calls and their origin and adjust the marketing and advertising plan as needed.

D.    Pre-approve potential buyers - Show your home at ANY TIME to the pre-approved buyer.

VIII. Monitor the Market.  We will update you on any changes in area listings, sales price, or changes in the financial market and the effect it will have on the sale of your property.  This allows us to maintain a competitive advantage with other homes in your area in pricing and terms.  If we need to change strategy, we will first find out about it through this monitoring system.

IX. Report to you  

A.    Submit a copy of the multiple listing for your review.

B.    You will receive weekly reports to keep you informed of your competition & online marketing.

C.    Receive timely feedback from agents who have shown your home via email through our feedback website.

D.    Meet frequently to plan strategy.

X. Negotiating

A.    Represent you upon the presentation of all contracts by the buyer agents or cooperating brokers and assist you in negotiating the very best possible price and terms for you.

B.    Qualify prospective buyers to determine what they can afford so that we can negotiate top dollar on your property.

C.    Employ creative methods to secure the best contract.

XI. Financing

A.    Arrange interim financing, if necessary.

B.    Pre-approve, when possible, all potential buyers to save time and energy.

C.    Ensure you are aware of all of the various methods of financing that a buyer may want to use.

XII. Monitor All Contingencies.  Often prospective buyers insist that certain actions should be taken to change or improve a property; we might insist that the buyers take one or more actions ? usually connected with securing their loan ? before we are willing to sell to them.  These actions are called ?contingencies.?  My staff and I keep track of all contingencies so that the deal can go through as scheduled.

Respectfully,

Joe Graham

RE/MAX of Naperville

630.452.1648